The Butterfly Group has made a name for itself in Bangladesh with the consumer electronics available for rent, transforming in 34 years from just three stores to around 2,000 employees and an annual turnover of Tk 850 million.
Working behind the scenes was the founder and president of MA Manan, who passed away on June 9 at the age of 78. He left behind his wife, two sons and a daughter.
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Mannan’s life began no differently than any other ordinary Bangladeshi. Born in Gazipur’s Sreepur upazila, he completed his education at West End School, Dhaka and graduated from Jagannath College (now Jagannath University) in commerce.
The turning point was a 22-year career at Singer Bangladesh. It gave him the confidence to start his own business, Butterfly Marketing, with local and three foreign shareholders.
Investment was very low at the time, recalls family friend Mahbubul Haque Sufyani, also a shareholder and director.
What was caught was her sewing machine, a symbol of the “emerging middle class” in the late 1980s.
In 1995, it went from being a big name to becoming the sole distributor of the famous Korean electronics giant LG in Bangladesh. That year, Butterfly also became a public company.
In 2012, the band chose to merge backwards through the creation of Butterfly, Butterfly Manufacturing and Butterfly Industries.
Established state-of-the-art production facilities through strategic agreements with LG and Hisense.
Today, Butterfly offers 18 products such as TVs, refrigerators, air conditioners, microwaves, washing machines, generators, rice cookers, blenders, dishwashers, fans and water heaters.
The company attributes its success to a long-term partnership with selective world-class brands, a strong line of skilled staff, convenient retail locations across the country and a vision for growth.
With the consumer at the heart of it all, the most important aspect is apparently his motto, “Commited to Care”.